Privacy Policy

AudienceScience is committed to protecting your privacy. Our technology and the way we use it meets or exceeds all industry standards and legal requirements for protecting your privacy online. This privacy policy applies to all AudienceScience web sites, products and services worldwide that display or link to this notice. The purpose of this privacy policy is to give consumers comprehensive description about the information we collect, how we use that information, and inform you of your choices with respect to the collection and use of data for online behavioral advertising.

To Opt-out of AudienceScience® Data Collection





AudienceScience is a member of the Digital Advertising Alliance (DAA), a cooperative of companies committed to building responsible advertising policies across the Internet, and adheres to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. To learn more about interest based or online behavioral advertising, and other advertising companies’ privacy practices and opt-out from each or any of them (including AudienceScience), please visit the DAA website. This opt-out tool allows you to opt out of our collection of non-personally identifiable information for IBA purposes, as well as the data collection and preference-based ad programs of other DAA member companies.

In Europe, AudienceScience is a member of the European Interactive Digital Advertising Alliance (EDAA) and a signatory to the IAB Europe’s Self-Regulatory Principles for Online Behavioral Advertising. The EDAA offers a Consumer Choice Page (opt-out). To learn more please visit the EDAA website.

About Our Behavioral Advertising Services

AudienceScience works with advertisers, publishers and other businesses, to deliver targeted or personalized ads, to consumers. In order to target ads we create and use “audience segments”. These audience segments are based on data that is anonymously collected over time and across the Internet to determine or predict user characteristics, behavior, or preferences. Consumers benefit from receiving more relevant ads. Advertisers and publishers benefit from more effective advertising.

For example, a consumer that is reading reviews about hybrid cars might be placed into our In-Market Hybrid Car segment. As a result, they might receive ads for Hybrid Cars, rather than ads for trucks or minivans.

Personally Identifiable Information You Provide to Us

We only collect personally identifiable information (“PII”) when we are contacted directly by an individual through our web site and they provide that information to us. That information may include name, email address or phone number.

We use this information only to respond to these requests or inquiries. We do not provide this information to third parties.

We do not use this PII for our online behavioral advertising services.

Anyone who has provided personal contact information through the AudienceScience corporate web site may e-mail AudienceScience at to update, delete, and/or correct their PII. AudienceScience will respond to such a request within thirty (30) days of the date the request is submitted.

Non-Personally Identifiable Information We Collect

For our interest based advertising (IBA) services, we collect only non-personally identifiable information. All data collected for those services is anonymous. We do not collect any personally identifiable information (PII) for use with IBA.

We collect information from the web sites and mobile apps of those companies that participate in our interest based advertising services using industry standard technologies such as cookies and web beacons. We do not install software on users’ computers or track keystrokes. We may also use third parties cookies or web beacons to collect non-personally identifiable information on our or other websites.

When you visit a participating web site, AudienceScience places one or more cookies on your computer. Cookies are small text files that can be used by a web site to store information on a users’ machine and later retrieve it. We use cookies to store information that can be used to serve ads relevant to your interests. We do not store any PII in the cookies. We also use cookies when you opt-out via the industry opt-out page. Should you choose to opt-out, we delete all previously collected information from the cookies, and put new information in the cookie which tells us to stop collecting information from that device.

Web Beacons
Web sites and web pages contain links to other web sites. These might be links to images, videos, other web pages, ads or other types of content. We collect data from web sites that place a link to our web servers on their web site. We call this link a beacon. (They are also known as an action tag, clear gif or tracking pixel). A beacon is designed to allow the site owner or a third party to monitor or collect information about a site visitor. The type of information collected might include the IP address of the computer, the web page being viewed, the date/time it was viewed, and user activity on the page. We may use the IP address to infer information, such as geolocation. We do not use the IP address to identify users. We do not collect PII.

Data Collection
We collect data only from publishers we have a business relationship with. We anonymously collect data over time and across these sites and apps to create usage/behavior/interest-based audience segments and for ad delivery and reporting purposes.

We also collect data from third party data providers, which may collect data from online and/or offline data sources, such as demographic, product purchase or registration information. For example, when a consumer signs up for a loyalty card at a retail store, the consumer may agree to allow the retailer to use the purchase data for marketing purposes. The retailer, or a third party they work with, will then repackage the purchasing data of many consumers in a way that it can be used for online marketing. When that data is shared with AudienceScience, any PII has been removed. What we receive is a group (audience segment) of anonymous users that are interested in certain products or services, such as cars, electronics, or clothing. We work closely with these data providers to ensure that we don’t receive PII when this data is provided to us.

We contractually require business partners we collect data from to follow the IBA principles and practices we adhere to. This includes provides users with a notice that they collect data and a link to an opt-out.

We provide consumers with a means to opt-out of data collection. To opt-out, please see the “Choices” section below.

Sensitive Information
AudienceScience does not create nor use any sensitive data segments to tailor ads on behalf of our advertiser clients. However, we recognize that consumers may have differing opinions regarding which data segments are sensitive. In order to provide transparency around potentially sensitive data segments collected and used by AudienceScience, we provide a list of all of our standard health related segments. In addition, we offer certain finance related segments such as Retirement Planners or Real Estate and Mortgage Shoppers.

While we don’t consider any of the above data segments to be sensitive, we think its important to provide this transparency to help you have a better idea of which segments might be collected by us, so you can make informed decisions. And we don’t use any data segments to determine credit worthiness, for insurance underwriting or similar purposes.

We do not target children under the age of thirteen (13). Children under the age of 13 may be placed into one of our general audience segments, based on the web activity of the device they are using. We are unable to prevent this as we do not collect PII and we don’t collect information with the intent of identifying users as being under the age of 13.

Uses of Non-Personally Identifiable Information

To make advertising more relevant to you, the audience segments we create are used by us, our clients and partners, including advertisers and publishers, to deliver targeted advertising on the Internet.

In the process of serving an advertisement to a consumer, we, or our partners, may decide to serve an ad based on the audience segment(s) that a particular customer is in, and/or other information we have about the user, site or mobile app the ad comes from.

The data we collect is also used for reporting purposes, to give our clients more information about the performance of their advertising campaigns, and to improve performance over time.

Information Sharing

Our IBA services are used by advertisers, publishers and other companies providing digital advertising services. We may share aggregated, non-personally identifiable information and audience segments with these clients to enable them to deliver targeting advertising. We only share this information with authorized third parties and we require them to follow the same IBA principles and practices we adhere to. When you opt-out of our services, we stop sharing IBA data with these third parties.

Information Security and Retention

AudienceScience is committed to protecting the security of the information we collect. We use a variety of technologies and procedures to protect information from unauthorized access, use or disclosure. We restrict access to authorized individuals. We conduct regular security audits overseen by independent third parties. While we have taken commercially reasonable efforts to guard information, we cannot guarantee that it will not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others.

Non-PII data collected by AudienceScience for IBA purposes is generally retained for up to 90 days. In some cases, we may retain data for up to two (2) years. As part of these IBA services, we also collect aggregated ad delivery and reporting data. This limited type of aggregated advertising performance data is kept indefinitely.

AudienceScience keeps all data that it receives from and stores for our clients strictly confidential. We are contractually obligated to maintain such confidentiality and we hold our vendors and subcontractors to the same standards whenever they provide services related to the client’s information. We do not permit access to the information except as directed by our clients.


Anyone who has provided PII through our web site may e-mail us at to update, delete, and/or correct their PII. We will respond to such a request within thirty (30) days.

Consumers can opt-out of our IBA services through any one of the ways described below (you don’t need to visit each opt-out mechanism, one is sufficient). Once you opt-out, you will continue to receive ads. They will no longer be as relevant to you, as data collection and data use for IBA purposes will have stopped.

  • You can opt-out by clicking on the opt-out button at the top of this page.
  • You can opt-out via the Network Advertising Initiative industry opt-out at
  • You can opt-out via the DAA Consumer Choice Page at
  • For those in Europe, you can opt-out via the DAA Europe’s industry opt-out at
  • You can configure your web browser (Chrome, Firefox, Internet Explorer, Safari, etc.) to delete and/or control the use of cookies. More information can be found in the Help system of your browser. It is at your discretion whether you use the opt-out described above or manage cookies via the browser.

Note: If you opt-out, you should not delete your cookies. If you delete your cookies after opting out, you will need to opt-out again. Alternatively, you can download an opt-out cookie protector for select browsers from

We do not use Flash cookies or Locally Shared Objects (LSO’s). If you delete your AudienceScience cookies, we do not recreate those using Flash cookies or LSO’s.

Important Information


Digital Advertising AllianceAudienceScience adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. The DAA offers a Consumer Choice Page (opt-out) and other privacy tools and resources. logo-digitalAdAlliance_med
European Interactive Digital Advertising AllianceAudienceScience is has committed to the EDAA’s self-regulatory principles, and is compliant with the IAB Europe EU Framework for Online Behavioural Advertising. The EDAA also offers a consumer choice page – logo_edaa
Network Advertising InitiativeAudienceScience belongs to and conforms to the standards of the Network Advertising Initiative. The NAI also offers a consumer opt-out page and other privacy tools and resources. Network Advertising Initiative
IABAudienceScience is certified by the Interactive Advertising Bureau (IAB) in completion of their Ad Networks & Exchanges Quality Assurance program. The IAB Ad Networks & Exchanges Quality Assurance Certification program was created by the IAB to give advertisers confidence that certified ad networks and exchanges provide a safe environment for consumers. IAB Universal Ad Package Compliance Seal
IAB EuropeAcross Europe, AudienceScience is a member of the IAB Europe and as such adheres to the IAB Europe EU Framework for Online Behavioural Advertising. and the opt-out website covering Europe. logo_iab_europe
IAB UKIn the United Kingdom, AudienceScience conforms to the standards of IAB UK Good Practice Principles, which enables consumers to opt out of having their behavior tracked by our technology. Internet Advertising Bureau
BVDWIn Germany, AudienceScience is a member of the Bundesverband Digitale Wirtschaft – the organization representing interactive marketing, digital content and online businesses across Germany. For those outside of Germany, the BVDW is the equivalent of your local IAB. logo_bvdw
TRUSTe Web Privacy SealAudienceScience has been awarded TRUSTe’s Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance withTRUSTe’s program requirements including transparency, accountability and choice regarding the collection and use of your PII. The TRUSTe program covers information collected through this Web site, TRUSTe’s mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us If you are not satisfied with our response you can contact TRUSTe here. Validate TRUSTe privacy certification
ePrivacy SealAudienceScience has been awarded the ePrivacy Seal. The ePrivacy seal is an initiative of ePrivacyConsult, an independent center for privacy protection. The certification and seal verifies that AudienceScience’s audience delivery platform conforms to strict European data protection standards established by ePrivacyConsult. ePrivacy Seal
EU Safe HarborAudienceScience complies with the U.S. – E.U. Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from the from European Union member countries. AudienceScience has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view AudienceScience certification, please visit

TRUSTe European Safe Harbor certification

We post customer testimonials on our Web site which may contain PII such as the customer’s name. We do obtain the customer’s consent prior to posting the testimonial to post their name along with their testimonial. If a user desires to remove his/her name from appearing along with their testimonial, he/she can do so by sending an e-mail to

Legal and Other Disclosure
We may share PII when we believe such action is appropriate to comply with the law (e.g., legal process or a statutory authorization); to enforce or apply our customer agreements; to initiate, render, bill, and collect for services; to protect our rights or property, or to protect users of those services from fraudulent, abusive, or unlawful use of, or subscription to, such services; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of information without delay.

How to Contact Us

If you have any questions or concerns regarding this statement, you have general or technical questions about our privacy practices and features, you should first contact our Privacy Officer at

In compliance with the U.S.–EU Safe Harbor Principles, AudienceScience commits to resolve complaints about your privacy and our collection or use of your personal data. European Union citizens with inquiries or complaints regarding this privacy policy should first contact AudienceScience at:

EU Privacy Officer
AudienceScience, Inc.
45 Monmmouth Street

AudienceScience has further committed to refer unresolved privacy complaints under the U.S.-EU Safe Harbor Principles through an independent dispute resolution mechanism operated by TRUSTe. If you do not receive timely acknowledgment of your privacy or data use complaint, or if your complaint is not satisfactorily addressed by the Privacy Officer at AudienceScience, please visit the web site at for more information and to file a complaint. Please click here for fax and postal mail information. TRUSTe’s Dispute Resolution process is only available in English.

Changes to Privacy Policy

This Privacy Policy may change from time to time. In the event that we make material changes to the Privacy Policy which require either more prominent notification or your explicit consent, we will do so.

Our Privacy Policy was last updated on December 4, 2013. The Privacy Policy was changed to provide minor updates.