There is now a source for Actual Ad Spend Data. Not estimates, not conjecture…Actual Data. Want to know what channels are leading the way in the Cable TV Sector? SMI data can tell you. Interested in knowing if the decline in Automotive spend has hit ESPN? SMI has the answers. SMI pools aggregated Ad Spend data from agency groups including Vivaki, IPG Mediabrands, Aegis Media and Havas Media. SMI’s proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility into global macro and micro market dynamics.
The SMI Digital vendor AudienceScience showed the most January 2014 YOY Digital growth with +672%. Trailing closely behind, Fox.com grew by +302% for the month over last year, followed by NBCUniversal’s corporate website (+253%), Apple (+246%), and NBC.com (+245%).