Management Team

Bill Ruckelshaus

Chief Financial Officer

As CFO, Bill Ruckelshaus manages all finance, treasury and accounting for AudienceScience.

Prior to joining AudienceScience, Bill was senior vice president of strategy and planning at Expedia, Inc., where he directed corporate development efforts for the company. He also oversaw corporate development activity for Expedia when it was part of IAC/InterActiveCorp. In his roles at Expedia, Bill directed Expedia's mergers and acquisitions and central strategy efforts, spearheaded relationship discussions with key partners, and evaluated opportunities to broaden and extend the scope of travel operations.

Bill has served in a number of senior positions including director of mergers and acquisitions for Credit Suisse First Boston Technology Group, where he advised the firm's Internet, software, and services clients in a variety of strategic transactions. Before that, he worked in the planning department at PepsiCo's Frito-Lay division, and was a consultant at Booz-Allen & Hamilton.

Bill currently serves on the Board of Directors for Infospace.

Bill is a graduate of Princeton University and the University of Virginia Darden School of Business.

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