Deutsche Telekom Selects AudienceScience for Digital Marketing Solution and Data Management Partner
Telecom powerhouse adopts Gateway technology as AudienceScience continues leadership position in global audience delivery solutions for marketers
NEW YORK – January 31, 2012 – Digital marketing technology company, AudienceScience®, today announced that global telecommunications company Deutsche Telekom is now using the AudienceScience Gateway as its audience delivery solution. The Gateway allows the group to monitor its own information, define and engage with relevant audience segments, and use this knowledge for managing targeted advertising campaigns.
This partnership with Deutsche Telekom is further illustration of AudienceScience’s continued growth and momentum within key international markets. AudienceScience’s global presence is helping partners focus their digital campaigns through its technology, expertise, and data, delivering universal access to digital audiences at scale across multiple channels for the world’s largest advertisers, agencies and publishers. Deutsche Telekom will leverage the Gateway technology to enable Interactive Media and Scout24 Group to provide more targeted and relevant messages via online campaigns to the appropriate audience at the right time of engagement.
“Deutsche Telekom is a blue-chip global company well-known for its excellence in customer service and technology infrastructure,” said AudienceScience CEO Jeff Pullen. “We’re very excited to be their technology partner, helping them to achieve their marketing objectives.”
"We were looking for a solution that gives us greater control over our database and enables us to use it more effectively," said Matthias Schmidt-Pfitzner, Senior Vice President Advertising at Deutsche Telekom. "AudienceScience allows us to compile existing information on our own platform in compliance with data protection regulations, usefully put it into context and therefore precisely define consumer segments that we can contact. This will benefit a wide range of Telekom units. By intelligently segmenting our databases we can now serve offers to the right target groups – at precisely the moment when the user exhibits a corresponding demand."