About Our Behavioral Advertising Services
AudienceScience works with advertisers, publishers and other businesses to deliver targeted or personalized ads to consumers. In order to target ads we create and use “audience segments”. These audience segments are based on data that is anonymously collected over time and across the Internet (e.g., web sites visited and mobile applications used) to determine or predict user characteristics, behavior, interests or preferences. This practice is sometimes referred to as behavior advertising or Interest Based Advertising (“IBA”). Consumers benefit from receiving more relevant ads. Advertisers and publishers benefit from more effective advertising. For example, a consumer that is reading reviews about hybrid cars might be placed into our In-Market Hybrid Car segment. As a result, they might receive ads for Hybrid Cars, rather than ads for trucks or minivans. And where we can reasonably infer that a particular computer and mobile device belong to the same user or household, we may extend our advertising campaigns across those devices.
For example, a consumer that is reading reviews about hybrid cars might be placed into our In-Market Hybrid Car segment. As a result, they might receive ads for Hybrid Cars, rather than ads for trucks or minivans.
Personally Identifiable Information You Provide to Us
We only collect personally identifiable information (“PII”) when we are contacted directly by an individual through our web site and they provide that information to us. That information may include name, email address or phone number.
We use this information to:
- Assess the needs of your business to determine suitable products
- Send you requested product or service information
- Respond to customer service requests
- Send you marketing communications
- Respond to your questions and concerns
- Conduct research and analysis
We use this information only to respond to these requests or inquiries. We do not provide this information to third parties.
We do not use this PII for our online behavioral advertising services.
Anyone who has provided personal contact information through the AudienceScience corporate web site may e-mail AudienceScience at firstname.lastname@example.org to update, delete, and/or correct their PII. AudienceScience will respond to such a request within thirty (30) days of the date the request is submitted.
Non-Personally Identifiable Information We Collect
AudienceScience’s IBA services are intended to personalize your experience and to deliver you advertising, including online content, tailored to your interests. We have designed our IBA systems to deliver such ads to you based only on data that does not personally identify you. We do not collect any personally identifiable information (PII) for use with IBA.
Cookies and other data collection technologies
We collect information from the web sites and mobile apps of those companies that participate in our IBA services using industry standard technologies such as cookies, web beacons and mobile device and other identifiers. We do not install software on users’ computers or track keystrokes.
When you visit a participating web site, AudienceScience may place one or more cookies on your computer. Cookies are small text files that can be used by a web site to store information on a users’ machine and later retrieve it.
Web sites and web pages contain links to other web sites. These might be links to images, videos, other web pages, ads or other types of content. We collect data from web sites that place a link to our web servers on their web site. We call this link a beacon. (They are also known as an action tag, clear gif or tracking pixel). A beacon is designed to allow the site owner or a third party to monitor or collect information about a site visitor. The type of information collected might include the IP address of the computer, the web page being viewed, the date/time it was viewed, and user activity on the page. We may use the IP address to infer information, such as geolocation. We do not collect PII using cookies or web beacons for our IBA services. For more information about cookies and web beacons, please visit http://www.allaboutcookies.org/.
When you visit a participating mobile application, AudienceScience may use an advertising identifier created by your mobile operating system to store information on our servers and later retrieve it for our IBA services. The Android Advertising ID and Apple iOS’ IDFA are examples of advertising identifiers. For more information about advertising identifiers, please check the settings of your mobile device. We also may collect the IP address of the mobile device, the name of the mobile application being used, and the date/time an ad was rendered by us on that mobile App. We use this information to target advertising messages via our IBA services, and for ad delivery and reporting purposes.
Where possible, we also use this information to infer that a particular mobile device is likely to be the same user or from the same household as a particular computer. Once our systems make this inference, our advertising campaigns and IBA services may be extended across multiple computers and devices.
We anonymously collect data over time and across sites and apps to create usage/behavior/interest-based audience segments and for ad delivery and reporting purposes.
We also collect data from third party data providers, which may collect data from online and/or offline data sources, such as demographic, product purchase or registration information. For example, when a consumer signs up for a loyalty card at a retail store, the consumer may agree to allow the retailer to use the purchase data for marketing purposes. The retailer, or a third party they work with, will then repackage the purchasing data of many consumers in a way that it can be used for online marketing. When that data is shared with AudienceScience, any PII has been removed. What we receive is a group (audience segment) of anonymous users that are interested in certain products or services, such as cars, electronics, or clothing. We work closely with these data providers to ensure that we don’t receive PII when this data is provided to us.
We contractually require business partners we collect data from to follow the same IBA principles and practices that we follow. This includes providing users with a notice that data is collected and used for IBA purposes and a link to an opt-out.
We provide consumers with a means to opt-out of data collection. To opt-out, please see the “Choices” section below.
AudienceScience does not create nor use any sensitive data segments to tailor ads on behalf of our advertiser clients. However, we recognize that consumers may have differing opinions regarding which data segments are sensitive. In order to provide transparency around potentially sensitive data segments collected and used by AudienceScience, we provide a list of all of our standard health related segments. In addition, we offer certain finance related segments such as Retirement Planners or Real Estate and Mortgage Shoppers.
While we don’t consider any of the above data segments to be sensitive, we think its important to provide this transparency to help you have a better idea of which segments might be collected by us, so you can make informed decisions. In addition, we don’t use any data segments to determine credit worthiness, for insurance underwriting, tenant or education eligibility or similar purposes.
We do not target children under the age of thirteen (13). Children under the age of 13 may be placed into one of our general audience segments, based on the web activity of the device they are using. We are unable to prevent this as we do not collect PII and we don’t collect information with the intent of identifying users as being under the age of 13.
Uses of Non-Personally Identifiable Information
To make advertising more relevant to you, the audience segments we create are used by us, our clients and partners, including advertisers and publishers. These segments are used as part of our IBA services to deliver targeted advertising on web sites and mobile applications. Where possible, we also use this information to infer that a particular mobile device is likely to be the same consumer or from the same household as a particular computer. Once our systems make this inference, our advertising campaigns and IBA services may be extended across multiple computers and devices.
In the process of serving an advertisement to a consumer, we, or our partners, may decide to serve an ad based on the audience segment(s) that a particular customer is in, and/or other information we have about the user, site or mobile app the ad comes from.
The data we collect is also used for ad delivery and reporting purposes, to give our clients more information about the performance of their advertising campaigns, and to improve performance over time
Our IBA services are used by advertisers, publishers and other companies providing digital advertising services. We may share aggregated, non-personally identifiable information and audience segments with these clients to enable them to deliver targeting advertising. We only share this information with authorized third parties and we require them to follow the same IBA principles and practices we adhere to. When you opt-out of our services, we stop sharing IBA data with these third parties.
Some of our pages may utilize framing techniques to serve content to from our partners while preserving the look and feel of our site. Please be aware that you are providing your personal information to these third parties and not to http://www.audiencescience.com.
Blog / Forum
Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at email@example.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Links to 3rd Party Sites
Social Media Widgets
Information Security and Retention
AudienceScience is committed to protecting the security of the information we collect. We use a variety of technologies and procedures to protect information from unauthorized access, use or disclosure. We restrict access to authorized individuals. We conduct regular security audits overseen by independent third parties. While we have taken commercially reasonable efforts to guard information, we cannot guarantee that it will not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others.
Non-PII data collected by AudienceScience for IBA purposes is generally retained for up to 90 days. In some cases, we may retain data for up to two (2) years. As part of these IBA services, we also collect aggregated ad delivery and reporting data. This limited type of aggregated advertising performance data is kept indefinitely.
We will retain your information for as long as is needed to provide services, comply with our legal obligations, resolve disputes, and enforce our agreements.
AudienceScience keeps all data that it receives from and stores for our clients strictly confidential. We are contractually obligated to maintain such confidentiality and we hold our vendors and subcontractors to the same standards whenever they provide services related to the client’s information. We do not permit access to the information except as directed by our clients.
Anyone who has provided PII through our web site may e-mail us at firstname.lastname@example.org to update, delete, and/or correct their PII. We will respond to such a request within thirty (30) days.
Consumers can opt-out of our IBA services through any of the ways described below. Please note that you will need to opt-out for each browser or device that you use – and we have a separate opt-out for mobile applications. Once you opt-out, you will continue to receive ads. They will no longer be as relevant to you, as data collection and data use for IBA purposes will have stopped. As standards are still being defined, AudienceScience does not take action in response to Do Not Track signals, but we do take action in response to Mobile device settings such as the Limit Ad Tracking functionality on iOS.
To Opt-Out Of IBA For The Browser You Are Currently Using:
- You can opt-out via the Network Advertising Initiative industry opt-out at networkadvertising.org
- You can opt-out via the DAA Consumer Choice Page at aboutads.info.
- For those in Europe, you can opt-out via the DAA Europe’s industry opt-out at youronlinechoices.eu
Note: If you opt-out, you should not delete your cookies. If you delete your cookies after opting out, you will need to opt-out again. Alternatively, you can download an opt-out cookie protector for select browsers from www.networkadvertising.org.
To Opt-Out Of IBA For The Mobile Applications On Your Current Device:
Depending on the type of device you have, the setting is different. Please also note that, in some instances (i.e., you use an older device), it may be necessary for you to provide your unique device ID in order to opt-out.
Opting Out On Apple iOS Devices
If you have an Apple device, you can opt out of interest-based advertising by updating to iOS 6.0 or higher, and setting Limit Ad Tracking to ‘ON’. You can do this by clicking on Settings -> General -> About -> Advertising and toggling Limit Ad Tracking to ‘ON’. Our system is designed to respect your choice and not use information to provide IBA when this setting is ON.
For more information about these iOS options:
1. Open Settings
2. Select Privacy
3. Select Advertising
4. Click on “Limit Ad tracking” (see picture below).
Opting Out On Android Devices
In Android devices with Google Play Services 4.0 and higher, companies can target advertising to mobile app users by using a unique identifier called the “Android Advertising Identifier.” You can opt out of our IBA services by selecting “Opt out of Interest Based Ads.” Our system is designed to respect your choice and not use information to provide IBA when this setting is ON.
Other Mobile Devices
Apple devices running iOS versions before 6.0 and Android devices running Google Play Services earlier than 4.0 do not support platform-based privacy choices. For such devices, AudienceScience provides an opt-out mechanism, below.
To manage privacy preferences on other mobile devices, enter your device identifier and preference, below. Note that this page accepts case insensitive device identifiers in two formats: Android Id (16 character hexidecimal, such as 355018BC70BAAF96), and UDID (36 hexidecimal characters including dashes, such as 1E2AFA89-496A-47FD-9A41-DF1AC4E6434A).
|Digital Advertising Alliance
AudienceScience adheres to the Digital Advertising Alliance Self-Regulatory Principles for Online Behavioral Advertising. The DAA offers a Consumer Choice Page (opt-out) and other privacy tools and resources.
|European Interactive Digital Advertising Alliance
AudienceScience is has committed to the EDAA’s self-regulatory principles, and is compliant with the IAB Europe EU Framework for Online Behavioural Advertising. The EDAA also offers a consumer choice page – http://www.youronlinechoices.eu/
|Network Advertising Initiative
AudienceScience belongs to and conforms to the standards of the Network Advertising Initiative. The NAI also offers a consumer opt-out page and other privacy tools and resources.
AudienceScience is certified by the Interactive Advertising Bureau (IAB) in completion of their Ad Networks & Exchanges Quality Assurance program. The IAB Ad Networks & Exchanges Quality Assurance Certification program was created by the IAB to give advertisers confidence that certified ad networks and exchanges provide a safe environment for consumers.
Across Europe, AudienceScience is a member of the IAB Europe and as such adheres to the IAB Europe EU Framework for Online Behavioural Advertising. and the opt-out website covering Europe.
In the United Kingdom, AudienceScience conforms to the standards of IAB UK Good Practice Principles, which enables consumers to opt out of having their behavior tracked by our technology.
In Germany, AudienceScience is a member of the Bundesverband Digitale Wirtschaft – the organization representing interactive marketing, digital content and online businesses across Germany. For those outside of Germany, the BVDW is the equivalent of your local IAB.
|TRUSTe Web Privacy Seal
AudienceScience has received TRUSTe’s Privacy Seal signifying that this privacy statement and our practices have been reviewed for compliance with the TRUSTe program viewable on the validation page available by clicking the TRUSTe seal. The TRUSTe program covers only information that is collected through this Web site, http://www.audiencescience.com and does not cover information that may be collected behind the log in on our website. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact TRUSTe at https://feedback-form.truste.com/watchdog/request.
AudienceScience has been awarded the ePrivacy Seal. The ePrivacy seal is an initiative of ePrivacyConsult, an independent center for privacy protection. The certification and seal verifies that AudienceScience’s audience delivery platform conforms to strict European data protection standards established by ePrivacyConsult.
|EU Safe Harbor
AudienceScience complies with the U.S. – E.U. Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from the from European Union member countries. AudienceScience has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view AudienceScience certification, please visit http://www.export.gov/safeharbor/
We post customer testimonials on our Web site which may contain PII such as the customer’s name. We do obtain the customer’s consent prior to posting the testimonial to post their name along with their testimonial. If a user desires to remove his/her name from appearing along with their testimonial, he/she can do so by sending an e-mail to email@example.com.
Legal and Other Disclosure
We may share PII when we believe such action is appropriate to comply with the law (e.g., legal process or a statutory authorization); to enforce or apply our customer agreements; to initiate, render, bill, and collect for services; to protect our rights or property, or to protect users of those services from fraudulent, abusive, or unlawful use of, or subscription to, such services; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of information without delay; if AudienceScience is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
How to Contact Us
If you have any questions or concerns regarding this statement, you have general or technical questions about our privacy practices and features, you should first contact our Privacy Officer at firstname.lastname@example.org.
EU Privacy Officer
45 Monmmouth Street
AudienceScience has further committed to refer unresolved privacy complaints under the U.S.-EU Safe Harbor Principles through an independent dispute resolution mechanism operated by TRUSTe. If you do not receive timely acknowledgment of your privacy or data use complaint, or if your complaint is not satisfactorily addressed by the Privacy Officer at AudienceScience, please visit the web site at https://feedback-form.truste.com/watchdog/request for more information and to file a complaint. Please click here for fax and postal mail information. TRUSTe’s Dispute Resolution process is only available in English.