Heritage

ABOUT AUDIENCESCIENCE

AudienceScience technology equips ad buyers with the tools they need to reach their intended audience with the right message in true real-time. A software and services company that works with global brands and agencies, AudienceScience delivers the most effective omnichannel programmatic media buying, made easy, at TV scale.

Operating in over 50 countries, including China, AudienceScience is a global organization with offices across the United States, Europe and Asia.

WE ARE

Brand experts.

We have over 15+ years of experience focusing on the needs of the world’s largest brand advertisers globally.

Data experts.

We curate billions of demographic, purchase, behavioral, hyper-local, and media-exposure data points daily to create rich, actionable, and anonymous profiles on billions of consumers.

Programmatic media experts.

Whether in self-service or managed service model, we leverage our expertise to provide training, guidance and support for both advertisers and agencies in over 50 countries including China.

HERITAGE

We are data and programmatic media pioneers who have invented and deployed many of the foundational technologies used across the industry. Holders of 31 patents, our innovative approach to customer-centric advertising automation has led to a number of industry firsts throughout our history.

In 2003, AudienceScience released the industry’s first behavioral targeting product, helping leading publishers across the US and Europe better understand and monetize their audiences. We followed this with the introduction of our DMP solution for advertisers in 2008, empowering advertisers to buy digital media against their own customer data for the first time.Well in advance of current trends, AudienceScience launched the industry’s first header bidding solution in 2010. This innovation is quickly followed by the launch of our revolutionary integrated DMP-DSP, which would become the foundation of our current platform.

With the success of our integrated DMP-DSP, AudienceScience expanded globally in order to better serve our clients. By investing in local technology infrastructure, media, and data partnerships, AudienceScience became the first global programmatic buying solution in mainland China in 2015.

It is the forward-thinking approach to advertising technology that has lead us to the present day. Today, AudienceScience is the leading global cross-channel buy-side platform for agencies and advertisers.

For more information on AudienceScience’s long history of innovation, please see our patents.

EXECUTIVE TEAM