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Programmatic

ad tech transformation

Announcing Our Digital Marketing Technology System for Brands: Putting Transparency and Marketer Control First

By Mike Peralta

June 6, 2025

AudienceScience has always been in the business of firsts: from being the first DMP for ...

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multiplatform digital marketing

When More Is Not More: The Case Against “Multiplatform”

By Mike Peralta

June 6, 2025

I’m not sure what it is that predisposes marketers towards creating complexity. But while peers ...

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team conflict marketing

The More Partners You Work with, the Worse Your Campaigns Perform

By Mike Peralta

June 6, 2025

Imagine that you are a wealthy art collector who likes to buy art at auctions, ...

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tech tool overload

It Is Nearly Impossible to Benefit from a “Best-of-Breed” Technology Approach

By Mike Peralta

June 6, 2025

In this third section, I have one more analogy for you. This one is in ...

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digital ads performance

Is your Campaign Reaching More Bots than People?

By Mike Peralta

June 6, 2025

Despite great leaps in advertising technology, fraud is still a major problem for multi-national advertisers. ...

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brand digital marketing

Has the Ad Tech Sector Reached a Turning Point?

By Mike Peralta

June 6, 2025

It seems that the benchmark for coming of age has shifted from 18 years to ...

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Nick-Manning

Interview With Nick Manning, CSO Ebiquity

By Mike Peralta

June 6, 2016

We sat down for a conversation with Nick Manning, Chief Strategy Officer at Ebiquity. We discussed his ...

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