MEDIA

Advertisers today see 50-80% of their digital media budgets go to out-of-target and over-frequency impressions, bots and vendor fees. It’s time to stop the waste.

Helios Build Layered

AudienceScience® Helios is the only system that eliminates waste by putting you in control of every display, mobile and video buy, whether it’s through an open exchange, a private exchange or a direct premium publisher relationship.

  • Full transparency—Know exactly where your ads are running and at what price, with no black box arbitrage or media markup.
  • True frequency capping with every buy—Conventional ad servers can’t manage frequency across publishers. DSPs can control frequency only on real-time bidding (RTB) exchange buys. AudienceScience® Helios is the only system that allows you to control frequency across every place you buy display or online video ads, including direct premium publisher partners.
  • One flat fee—Percentage-of-media pricing models encourage waste, not efficiency. AudienceScience’s flat technology license fee means our technology works to maximize transparency and advertiser value, not tech vendor revenue.
  • Improved digital ROI—With less waste and AudienceScience’s closed-loop optimization, AudienceScience clients see a 5-10X increase in overall digital media ROI.

Pure integration of media operations (DSP) and data management (DMP) into a single, centralized system for greater whole brand functioning.

DMP
  • Native DSP & DMP Integration. No other system offers the same depth of targeting and insight.
  • Complete Data Management. Advertiser, partners, and 3rd party, including unstructured data.
  • Logically Separated Advertiser-Specific Data Warehouses with no “leakage,” full advertiser ownership.
  • Easy to Implement. Full segment-creation flexibility and a single, easy to implement JavaScript tag.
  • Real-Time Data Availability for targeting & optimization with native DSP.
  • True Analytics & Data Mining. Mineable cluster with unified audience and media data for most customizable analytics.
  • Premium inventory access. Groundbreaking feature manages direct, premium publisher buys.
  • Universal frequency capping and targeting across exchange, private exchange, and direct buys.
  • Industry Leading Bot & Fraud Detection. Eliminates 30%-40% of impression volume daily, maximizing efficiency.

Integrated DMP / DSP connects all  touch points for a holistic view of the consumer while programmatic buying tools make data actionable in real-time to drive ad efficiency and effectiveness.

AudienceScience is connected to global inventory and data, owning all of our datacenter hardware and has access to:

  • ONE TRILLION monthly global desktop impressions via open exchanges
  • ONE HUNDRED BILLION monthly global video impressions via open exchanges
  • 500 BILLION monthly global mobile impressions via open exchanges
  • 100+ direct super-premium publishers globally with preferred access before open markets and site-side data unavailable in the open marketplace.
  • 1,600+ proprietary user segments covering all categories, from Diaper Shoppers to Bird Owners & specifics like Toyota Camry Lease Owners.
  • A network of global 3rd party data providers supporting $100s of millions in user-based buying in non-US regions.