Mike Peralta
Chief Strategy Officer
Mike is responsible for the successful execution of our strategic initiatives at AudienceScience. He has over 20 years of management and technology experience with 15 years in the adtech and digital advertising space across the US, European and Asian markets. During his tenure directing Advertising.com’s Western European business, Revolution Magazine named Mike among its most influential industry leaders. His creativity, determination and success at Advertising.com played a key role in the company’s merger with AOL. Mike’s continued work with AOL’s Platform A and his executive experience at MediaMath, Magnetic and Tumri have prepared him to steer the AudienceScience team to success.
Mike holds a degree in environmental engineering and management from Rensselaer Polytechnic Institute. He studied at the graduate level in management and public policy at New York University. As assistant dean of University of Virginia’s Semester at Sea, he served on two voyages. Mike and his wife have four children including twin daughters.
