This is an exciting time in the ad space. The shift to mobile and video has provided exponentially more vehicles to transport brand messages. Coupled with the renewed focus on creative, informed by data, delivered programmatically, this makes for a very promising outlook.
AudienceScience has partnered with The Drum to explore some of the areas of focus around programmatic and the creative process. The aim of this report is to stimulate debate and conversation among both individuals and companies around how we can use new insights gained from programmatic to improve the creative process.
To receive your copy of our white paper, How Programmatic Can Inform The Creative Process , send us an email at [email protected]
Special thanks to our partner:
