Growth is one of the main measurable criteria for judging the success of an admin staffing agency. Do they have a large pool of qualified people to choose from? That alone can help determine their reputation.
In the past, there were limited ways to do that, such as word-of-mouth and billboards. Technology has eased that burden a lot, and one of those advances is programmatic advertising. Here are some strategies that nearly any admin staffing agency can use when incorporating this automated data-driven buying and selling of digital ad space into their strategy.
In This Article:
Strategies
This isn’t a complete list of strategies, but it can be a great way to get your admin staffing agency pointed in the right direction from a growth standpoint. They include:
- Automated Budget Optimization – Are you worried about where to allocate your budget for certain job posts that might already be filled? Programmatic platforms can do the work for you automatically, ensuring that your agency spends its money wisely on jobs that need more applicants. You’ll get a better return because you won’t be wasting your budget on saturated job posts.
- Mobile-First Approach – As we move closer to 2030 and beyond, it’s time to embrace smartphones. Over 60% of job searches are through mobile devices, and that trend should only point upward. Use programmatic tools that will utilize quick-application processes and target mobile-friendly job pages. That way, you can minimize the chances of having candidates drop off the radar.
- Niche Targeting for High-Value Roles – There are times when you have a certain role that requires people with a certain administrative skill set. You can grow your staffing agency by doing account-based marketing or intent-based targeting. That way, you can hear from companies that need to fill those roles.
- Performance Tracking – You want to be able to track certain metrics to make sure that you’re going in the right direction. That includes keeping cost-per-apply and conversion rates at acceptable levels. Programmatic advertising can do that in a much more efficient way.
- Retargeting Passive Job Seekers – Commerce websites often send reminders to people who visit their pages and either look at an item or put it in a cart, but didn’t buy anything. The same can be done for those who might have looked at a listing but didn’t fill out an application. The programmatic advertising tools can send those reminders, and you can improve your chances of hearing back from those candidates.
- Targeted Candidate Reach – Analytics play an ever-increasing role in the staffing market, and it will get even more prevalent in the upcoming years. You can use those programmatic tools to hone in on those specific skill sets that you want your candidates to have. That way, you can then advertise on the platforms that those candidates frequent.
Implementation
Coming up with these strategies is only half of the process. You’ve got to properly implement them, too. Otherwise, you could still waste precious time and resources.
- Audit and Optimize Your Algorithm – Don’t just set the algorithm and forget it. It’s easy to accidentally allow bias to creep in. Check to make sure that you’re adhering to fair hiring practices and not eliminating potentially qualified candidates right out of the gate.
- Craft Your Content – You want to craft ad copy that is compelling and explains the benefits of coming to your admin staffing agency. Go beyond the boilerplate text that you often see in other ads. That way, you can reap more benefits from programmatic advertising.
- Define Your Goals – You want to make sure that you’re going to be using programmatic advertising to reach the right goals. Properly defining them beforehand is critical. Do you want to find niche talent or increase volume? You’ll help prevent the loss of precious ground.
- Select the Right Tools – There are several ones to choose from. See which one works for you and your admin staffing agency. Take a look and see what kind of reviews are out for each one, and then make your decision.
Things to Consider
While programmatic advertising is an evolutionary step in this field, there are pitfalls to avoid. Make sure your ads are shown in the appropriate places, not alongside questionable content. Also, make sure that you’re targeting the right metrics and not focusing on the ones that could lead you astray, and be sure to monitor bot traffic, since you want real people to see your ads.
Just like AI, it’s best to use programmatic advertising along with human input. You’ll need people to look over the results to make sure everything was done correctly and that there were no errors. It will be a very long time before every aspect can be done automatically.
Technology has made things run more smoothly and can yield results that might not have been attainable in the past. However, programmatic advertising should be one part of an overarching strategy geared toward growth, and not the sole one. It can be a strong component to help an admin agency grow into a strong player in the industry.
