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Marketing Strategy

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What 2,000 education company websites say about the state of eLearning marketing

By Mike Peralta

October 8, 2026

An audit of 2,000 education company websites reveals key gaps in eLearning marketing, from missing decision-stage content to the impact of AI search.

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test product demo videos

How to Test Product Demo Videos for Better Ad Performance

By Mike Peralta

September 15, 2026

Learn how to test product demo videos effectively. Discover key metrics, controlled experiments, and strategies to improve your ad performance and sales.

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how-custom-mobile-apps-drive-customer-loyalty-and-revenue-in-the-restaurant-industry

How Custom Mobile Apps Drive Customer Loyalty and Revenue in the Restaurant Industry

By Mike Peralta

September 9, 2026

Discover how custom mobile apps drive customer loyalty and increase revenue for restaurants by creating seamless ordering experiences and personalized rewards.

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Why Sales Training Breaks Down at the Practice Stage

Why Sales Training Breaks Down at the Practice Stage

By Mike Peralta

August 21, 2026

Most sales training stops at knowledge, failing to provide enough practice. Learn why AI roleplay is the solution for bridging the sales execution gap today.

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customer success platform dashboard

How a Customer Success Platform Reduces Churn and Boosts Growth

By Mike Peralta

July 30, 2026

Learn how a customer success platform helps teams identify churn risks, improve onboarding, protect renewals, and drive sustainable business growth effectively.

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content distribution strategy

Why Great Content Fails Without a Clear Distribution Strategy

By Mike Peralta

July 29, 2026

Is your high-quality content getting no engagement? Discover why great content fails without a clear distribution strategy and how to fix it today.

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life outside walled gardens alternative traffic

Life Outside the Walled Gardens: Why Marketers Are Testing Alternative Traffic

By Mike Peralta

July 22, 2026

Discover why marketers are turning to alternative traffic sources outside walled gardens in 2026. Learn how popunder ads and diversification can reduce costs and boost resilience.

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user data hardware product

What User Data Should Tell You Before You Build a Hardware Product

By Mike Peralta

July 21, 2026

Great hardware starts with data, not guesswork. Learn how audience insights and analytics should shape a hardware product before a single unit is built.

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Content Repurposing Maximising Impact

Content Repurposing: Maximising Impact Across Multiple Audience Touchpoints

By Mike Peralta

July 20, 2026

Learn how to repurpose your best content for multiple audience touchpoints. Expand reach, strengthen brand messages, and boost organic visibility with a systematic approach.

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sales development outsourcing b2b pipeline

9 Ways to Make Sales Development Outsourcing Work for Your B2B Pipeline

By Mike Peralta

July 16, 2026

Discover 9 proven strategies to make sales development outsourcing work for your B2B pipeline. Learn how to target ideal customers, use buying signals, and measure outcomes.

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